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A industry’s board of directors is actually a committee of people elected by shareholders to represent their passions and give protection to their expenditure. It is the board’s responsibility to oversee this company and its executive leadership, come up with the company’s business strategy, symbolize management to the public and shareholders, and preserve corporate integrity. Additionally , the table is responsible for making sure that company solutions are given in line with organization strategy which this company is working within legal and fiscal guidelines.
Advertising is growing in importance, but many CEOs and planks members continue to be skeptical of marketers’ capacity to show growth and ROI and sometimes view advertising as a “dark arts” function that does not go with their organization plans. This content facilitates advertising experts to gain commercial reliability in the boardroom by showing that they are in fact capable to build and delivering ROI-based strategies.
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